The history of Alpeor
1890
The Swiss Alps, a true source of well-being
Alpeor fully embodies the traditional Alpine myth. With the development of modern means of transportation (trains, cable cars, aerial tramways) and prestigious hotels, Switzerland underwent a boom in tourism, leading to the country’s golden era. Tourists flocked to Switzerland to discover the unspoiled nature and climb the snow-capped mountains.
1927
The magical garden of Champex, a beautiful setting for protected alpine plant species
Jean-Marcel Aubert, a wealthy Swiss industrialist, fell in love with Champex, where he decided to create a genuine open-air laboratory for alpine flora.
1950
The rise in health and wellness tourism as a source of inspiration
Working together with her sister, the maternal grandmother of founder Alexandre Flueckiger welcomed and cared for patients from all over Europe at the Clinique du Bien-être Mirabeau in Montreux, where the first beauty elixirs were developed.
2004
Intelligent plants, playing an essential role in the development of Alpeor skincare
Alpeor works hand in hand with nature, drawing inspiration from its capacity for adaptation when choosing the most suitable elements for specific results. We use Swiss alpine plants, rich in substances that provide protection from their hostile environment (altitude, UV light, cold temperatures, snow…).
2006
The beginning of a long history beyond the Swiss border
After discovering Alpeor in Switzerland, foreign customers have shown overwhelming appreciation for the brand, and want to find it back at home. The range has expanded and adapted to the specific needs of customers, based on country.
2008
Intensive beauty ritual "Made in Switzerland"
The signature treatments extend the Alpeor experience for increasingly visible, long-lasting results.
2012
The Ulticell Collection
Cutting-edge botanical technology that deciphers how the skin functions.